They wanted to offer two wonderful programs designed for those who do not have HIV but may be at risk of contracting it:
1) PEP (Post-Exposure Prophylaxis) and
2) PrEP (Pre-exposure prophylaxis)
Target audience: Sexually active adults with multiple partners, older men in dating apps and, particularly, LGBTQ+ members (since unfortunately there are very few east L.A. LGBTQ+ focused health care providers, let alone the rest of the US).
Increase their program´s visibility
Generate social media awareness
Increase the number of patient enrollments
We created a special marketing plan designed to connect Via Care and all their potential clients in the online spaces in which the said target audience moved the most, primarily by using tried and true channels to ensure optimal results on sales and customer awareness.
03% CTR Increase
117 Contact forms, Chat leads and Outbound forms filled
37 Appointments made
(Data collected from: Grindr, Facebook, Adam4Adam, Scruff campaigns from the last 30 days)