Via Care

About

Via Care is a non-profit FQHC with a simple mision: to “support and uphold their community’s right to health by providing quality, equitable & comprehensive care”. In other words, to help create a world where healthcare is a basic human right.

Their problem

They wanted to offer two wonderful programs designed for those who do not have HIV but may be at risk of contracting it:

1) PEP (Post-Exposure Prophylaxis) and

2) PrEP (Pre-exposure prophylaxis)

Target audience: Sexually active adults with multiple partners, older men in dating apps and, particularly, LGBTQ+ members (since unfortunately there are very few east L.A. LGBTQ+ focused health care providers, let alone the rest of the US).

Main goals

  • Increase their program´s visibility

  • Generate social media awareness

  • Increase the number of patient enrollments

Our solution

We created a special marketing plan designed to connect Via Care and all their potential clients in the online spaces in which the said target audience moved the most, primarily by using tried and true channels to ensure optimal results on sales and customer awareness.

The results

  • 461,426 Impressions

  • 14,003 Clicks

  • 03% CTR Increase

  • 117 Contact forms, Chat leads and Outbound forms filled

  • 37 Appointments made

 

(Data collected from: Grindr, Facebook, Adam4Adam, Scruff campaigns from the last 30 days)

“Growth is never by mere chance; It is the result of forces working together”

–James Cash Penney

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