Essentially, they were looking to “up their social media game”. They already had a strong influencer community around the brand to work it, but they still needed quality content and carefully-planned strategies to tap to the very core of their soon-to-be brand advocates.
Target audience: “Fitness junkies’. In other words, very physically active adults, happy to share their motivations and lifestyle online, mainly between 25-34, all of them with a very demanding and strict lifestyle (which means, not having enough time to prep their meals as they would hope).
Direct attention to the web page to increase sales
Increase social media traffic & brand awareness
Generate a fixed rate of online content to grow the brand´s reach
112 Confirmed sales since intervention
55% Increase of sales as a direct result of our campaigns (Month of January)
(Data collected from: Facebook and Instagram from the last 30 days)