Yummy Fit
About
Their problem
Essentially, they were looking to “up their social media game”. They already had a strong influencer community around the brand to work it, but they still needed quality content and carefully-planned strategies to tap to the very core of their soon-to-be brand advocates.
Target audience: “Fitness junkies’. In other words, very physically active adults, happy to share their motivations and lifestyle online, mainly between 25-34, all of them with a very demanding and strict lifestyle (which means, not having enough time to prep their meals as they would hope).
Main goals
-
Direct attention to the web page to increase sales
-
Increase social media traffic & brand awareness
-
Generate a fixed rate of online content to grow the brand´s reach
The results
-
215,880 Impressions
-
13,273 Interactions
-
2,523 Reactions
-
112 Confirmed sales since intervention
-
55% Increase of sales as a direct result of our campaigns (Month of January)
(Data collected from: Facebook and Instagram from the last 30 days)